Saturday, 25 September 2010

Facebook Phenomenon

Is it just me or as Facebook reached a new dimension? It seems that everywhere I look/listen/watch someone somewhere is using facebook whether it be to advertise to encourage to vilify or ................... play games!!!

On the games front I have to say I find them annoying only insofar as I am not interested in whether you build a new barn on your farm, make cakes for your cafe, shoot people in your wars etc so I would prefer that I didnt get the notifications that such momentous events have occurred. Having said that if thats what people want to do and they enjoy thats great. If I started I would probably get hooked and waste all my time planting, cooking and killing .......hmmmm ....... well something like that anyway.

Of course, the original idea of Facebook was for people to keep in contact and have a "chat" no matter where they were in the world - hence "Social Media". And I do use it for that too. As we live in Spain and have family in other parts of Europe particularly the UK and friends all over the world - Facebook is just great for keeping in touch without writing the email which sometimes takes away the spontaneity of the chat.

If you are a private person then perhaps Facebook is not the way forward. You can "private message" people but then you could probably just as easily email them. But if you have a business of any description, then you would be foolish to dismiss the power of FaceBook. In fact it is probably one of the most powerful marketing tools you can use.  It doesnt have to be an online business - I have an online business, a T Shirt Painting business and I am a Holistic Therapist

Just recently a friend and mentor posted a video he had made showing people how to put a Facebook "like" button on their own website. You will notice that I have put one on this blog. Such a simple thing but so powerful. Probably its not Facebook that has taken a step forward but me!!! Finally I am learning how to use these tools and enjoy doing it.

Of course, its not all good. There are a lot of people who feel that their privacy has been invaded and they feel exposed. That is why its such a good marketing tool. There is a movie just released about the Facebook founder Mark Zuckerberg - "The Social Network" which I believe premièred yesterday. According to the press, the movie does him no favours although sources for the material of the movie apparently do have an axe to grind so who knows. You are not going to reach the dizzy heights of wealth that this young man has (only 26 years old!!!) without making a few enemies on the way.

The thing is - even if we all decided that he was a terrible person would we ALL leave Facebook?

From Facebook's own statistics page

  • More than 500 million active users 
  • 50% of our active users log on to Facebook in any given day 
  • Average user has 130 friends 
  • People spend over 700 billion minutes per month on Facebook 
And if something or someone persuaded all those 500 million users to leave, would we be stepping out of the frying pan and into the fire!!




1 comment:

  1. I'm with you on the games and such on facebook. I can't understand why people spend so much time cultivating a farm that is not even real...!!! But as you say, if it makes them happy, why not?
    As for the great idea of putting the like button on our websites, i also think its brilliant. I'm very grateful to our mutual friend who has made us aware of this helpful tool.

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